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Bliss | Brand Leadership for Founders Building What Lasts

Build from within.

Bliss is a fractional brand leadership practice for established founders at a turning point, ready to build what lasts with conviction, wisdom and soul. Moving forwards with heart, brand, and business in coherence.

Let's be real

Let's be real

Something in you knows it is time to build differently.

Maybe you have already built something successful and know it is time to build it truer. Maybe you are starting a new chapter and refuse to do it the same way twice. Either way, you are here because you believe what you build should mean something.

Maybe you have already built something successful and know it is time to build it truer. Maybe you are starting a new chapter and refuse to do it the same way twice. Either way, you are here because you believe what you build should mean something.

People do not connect with products or services. They connect with what those stand for. The world needs leaders who build with purpose and belief. You are one of themNow build a brand that says it.

People do not connect with products or services. They connect with what those stand for. The world needs leaders who build with purpose and belief. You are one of themNow build a brand that says it.

The heart of Bliss

The heart of Bliss

Hi, I am Thorranze

Founder, Brand Leader, Designer

Bliss was born from my own unravelling. To stop surviving and start creating.

After fifteen years working across international agencies, founding two studios, and collaborating with organisations both large and small, I was lost. Not in the work itself, but in the system we were all told to blindly follow.

Bliss is what I found when I finally stopped and listened to myself. It is my revelation, my path back to my most creative self as a designer and an entrepreneur. And now I welcome you onboard this wonderful journey...

Previous Clients...

Previous Clients...

Awards and Features

Awards and Features

Project Highlights

Project Highlights

Dam Da Kitchen
BRAND, PACKAGING
Serving Edinburgh communities since 2020, now with an enriched brand story and improved packaging.
Growe
BRAND DEVELOPMENT
Successfully launched a new lab-grown diamond challenger in the UK, Europe and Australia.
Omega Pressery
PACKAGING
Big love from Kenya, now launched with refreshed design in Waitrose, the UK’s leading supermarket.
Benzimra & Co
BRAND DEVELOPMENT
An epic new look for one of the most ambitious web3 consultancies in the world today.
The Matcha Yaad
BRAND, PACKAGING
A joyous combo of Jamacia and Japan that won the title of “UK New Product of the Year 2024.
The Chinese-Burns Supper
BRAND & CREATIVE DIRECTION
Shaping one of the most iconic cultural fusion events in the UK since 2020.
RishRight
PACKAGING
Inspired by ancient recipe, a unique condiment comes from Chinese home-cooking comes to British kitchens.
Dam Da Kitchen
BRAND, PACKAGING
Serving Edinburgh communities since 2020, now with an enriched brand story and improved packaging.
Growe
BRAND DEVELOPMENT
Successfully launched a new lab-grown diamond challenger in the UK, Europe and Australia.
Omega Pressery
PACKAGING
Big love from Kenya, now launched with refreshed design in Waitrose, the UK’s leading supermarket.
Benzimra & Co
BRAND DEVELOPMENT
An epic new look for one of the most ambitious web3 consultancies in the world today.
The Matcha Yaad
BRAND, PACKAGING
A joyous combo of Jamacia and Japan that won the title of “UK New Product of the Year 2024.
The Chinese-Burns Supper
BRAND & CREATIVE DIRECTION
Shaping one of the most iconic cultural fusion events in the UK since 2020.
RishRight
PACKAGING
Inspired by ancient recipe, a unique condiment comes from Chinese home-cooking comes to British kitchens.
Dam Da Kitchen
BRAND, PACKAGING
Serving Edinburgh communities since 2020, now with an enriched brand story and improved packaging.
Growe
BRAND DEVELOPMENT
Successfully launched a new lab-grown diamond challenger in the UK, Europe and Australia.
Omega Pressery
PACKAGING
Big love from Kenya, now launched with refreshed design in Waitrose, the UK’s leading supermarket.
Benzimra & Co
BRAND DEVELOPMENT
An epic new look for one of the most ambitious web3 consultancies in the world today.
The Matcha Yaad
BRAND, PACKAGING
A joyous combo of Jamacia and Japan that won the title of “UK New Product of the Year 2024.
The Chinese-Burns Supper
BRAND & CREATIVE DIRECTION
Shaping one of the most iconic cultural fusion events in the UK since 2020.
RishRight
PACKAGING
Inspired by ancient recipe, a unique condiment comes from Chinese home-cooking comes to British kitchens.
Dam Da Kitchen
BRAND, PACKAGING
Serving Edinburgh communities since 2020, now with an enriched brand story and improved packaging.
Growe
BRAND DEVELOPMENT
Successfully launched a new lab-grown diamond challenger in the UK, Europe and Australia.
Omega Pressery
PACKAGING
Big love from Kenya, now launched with refreshed design in Waitrose, the UK’s leading supermarket.
Benzimra & Co
BRAND DEVELOPMENT
An epic new look for one of the most ambitious web3 consultancies in the world today.
The Matcha Yaad
BRAND, PACKAGING
A joyous combo of Jamacia and Japan that won the title of “UK New Product of the Year 2024.
The Chinese-Burns Supper
BRAND & CREATIVE DIRECTION
Shaping one of the most iconic cultural fusion events in the UK since 2020.
RishRight
PACKAGING
Inspired by ancient recipe, a unique condiment comes from Chinese home-cooking comes to British kitchens.
Dam Da Kitchen
BRAND, PACKAGING
Serving Edinburgh communities since 2020, now with an enriched brand story and improved packaging.
Growe
BRAND DEVELOPMENT
Successfully launched a new lab-grown diamond challenger in the UK, Europe and Australia.
Omega Pressery
PACKAGING
Big love from Kenya, now launched with refreshed design in Waitrose, the UK’s leading supermarket.
Benzimra & Co
BRAND DEVELOPMENT
An epic new look for one of the most ambitious web3 consultancies in the world today.
The Matcha Yaad
BRAND, PACKAGING
A joyous combo of Jamacia and Japan that won the title of “UK New Product of the Year 2024.
The Chinese-Burns Supper
BRAND & CREATIVE DIRECTION
Shaping one of the most iconic cultural fusion events in the UK since 2020.
RishRight
PACKAGING
Inspired by ancient recipe, a unique condiment comes from Chinese home-cooking comes to British kitchens.
Dam Da Kitchen
BRAND, PACKAGING
Serving Edinburgh communities since 2020, now with an enriched brand story and improved packaging.
Growe
BRAND DEVELOPMENT
Successfully launched a new lab-grown diamond challenger in the UK, Europe and Australia.
Omega Pressery
PACKAGING
Big love from Kenya, now launched with refreshed design in Waitrose, the UK’s leading supermarket.
Benzimra & Co
BRAND DEVELOPMENT
An epic new look for one of the most ambitious web3 consultancies in the world today.
The Matcha Yaad
BRAND, PACKAGING
A joyous combo of Jamacia and Japan that won the title of “UK New Product of the Year 2024.
The Chinese-Burns Supper
BRAND & CREATIVE DIRECTION
Shaping one of the most iconic cultural fusion events in the UK since 2020.
RishRight
PACKAGING
Inspired by ancient recipe, a unique condiment comes from Chinese home-cooking comes to British kitchens.
Dam Da Kitchen
Brand Refresh
Serving community in Edinburgh since 2020
Growe
Brand Development
Successfully launched in the UK, Europe and Australia
Omega Pressery
Pacakging Design
Launched in Waitroes, UK's leading supermarket
Project Name
Brand Identity, Creative Direction
Shaping one of the most iconic cultural fusion events in the UK.
The Machat Yaad
Packaging Design
Relaunched and Became UK New Product of the Year 2024
RishRight
Packaging
Refreshed and launch into multiple local retails in the UK
Benzimra & Co
Brand Development
Shapping one of the most ambitious web3 consultancy in the world today.
Dam Da Kitchen
Brand Refresh
Serving community in Edinburgh since 2020
Growe
Brand Development
Successfully launched in the UK, Europe and Australia
Omega Pressery
Pacakging Design
Launched in Waitroes, UK's leading supermarket
Project Name
Brand Identity, Creative Direction
Shaping one of the most iconic cultural fusion events in the UK.
The Machat Yaad
Packaging Design
Relaunched and Became UK New Product of the Year 2024
RishRight
Packaging
Refreshed and launch into multiple local retails in the UK
Benzimra & Co
Brand Development
Shapping one of the most ambitious web3 consultancy in the world today.
Dam Da Kitchen
Brand Refresh
Serving community in Edinburgh since 2020
Growe
Brand Development
Successfully launched in the UK, Europe and Australia
Omega Pressery
Pacakging Design
Launched in Waitroes, UK's leading supermarket
Project Name
Brand Identity, Creative Direction
Shaping one of the most iconic cultural fusion events in the UK.
The Machat Yaad
Packaging Design
Relaunched and Became UK New Product of the Year 2024
RishRight
Packaging
Refreshed and launch into multiple local retails in the UK
Benzimra & Co
Brand Development
Shapping one of the most ambitious web3 consultancy in the world today.

How We Do It

How We Do It

Creative, strategic, and deeply personal. I reinvent your brand and your synergies with it from the inside out.

One founder: you. One partner: me. No in-between. Together we think, build, and grow toward something that is entirely yours and impossible to copy.

1-2-1, always

1-2-1, always

I work directly with founders and leaders. The people shaping the vision are the ones who shape the brand. No account managers, no handoffs, no one in between.

Led by heart

Led by heart

The most original brands start from within. Not from trends or templates, but from the founder's own vision and belief. That is what makes it impossible to copy.

Grounded in business

Grounded in business

We build from the heart but think with the market. Brand strategy, market intelligence, and business direction are all part of the process. Not to follow demand, but to lead.

1-2-1, always

1-2-1, always

I work directly with founders and leaders. The people shaping the vision are the ones who shape the brand. No account managers, no handoffs, no one in between.

Led by heart

Led by heart

The most original brands start from within. Not from trends or templates, but from the founder's own vision and belief. That is what makes it impossible to copy.

Grounded in business

Grounded in business

We build from the heart but think with the market. Brand strategy, market intelligence, and business direction are all part of the process. Not to follow demand, but to lead.

The Ways to Work Together

The Ways to Work Together

Fractional Brand Leader

The Fellowship

LONG-TERM

MIN. 6 MONTHS

A complete brand engagement — from inner clarity to outer expression. We think first, then we build.

We begin by aligning your vision and message, then bring it to life through identity, creative direction, and the experiences that make your brand felt in the world.

Best for founders ready to build a brand that truly reflects who they are and where they are going.

The Fellowship consists of three phases:

Thinking

Align before you build.

ALIGN

1-4 WEEKS

Thinking

Align before you build.

ALIGN

1-4 WEEKS

Building

Vision made visible.

EXPRESS

5-12 WEEKS

Building

Vision made visible.

EXPRESS

5-12 WEEKS

Being

Live it. Lead from it. Grow with it.

EMBODY + EVOLVE

ONGOING

Being

Live it. Lead from it. Grow with it.

EMBODY + EVOLVE

ONGOING

Being

Live it. Lead from it. Grow with it.

EMBODY + EVOLVE

ONGOING

Change Driver

The Alchemist

THINK+BUILD

FROM 12 WEEKS

5-12 WEES

A complete brand engagement — from inner clarity to outer expression. We think first, then we build something original, something that could only ever be yours.

We begin by aligning your vision and message, then bring it to life through identity, creative direction, and the experiences that make your brand felt in the world.

Best for founders ready to build a brand that truly reflects who they are and where they are going.

The Entry Point

The Orignator

THINK

BEING

SPRINT

A focused alignment session to surface your life message, clarify your vision, and find the direction your brand needs to take.

We think together. Not about your logo. About what you are actually here to build — and whether your brand is saying it.

Best for founders at a turning point, and need a partner who can surface what they're truly carrying.

Testimonials

Testimonials

Thorranze has been an excellent guide to help shape the brand of VIE VELO. He has both cultural sensitivity and technical capability to deliver not just what we want, but what we need, while giving us tools as well as strength to continue our mission.

Mike Sinclair

Chair, VIE VELO

Thorranze is a genuine and lovely human who support you explore your brand in both your and your audiences' eyes and guide you through the journey of harvesting sustainable growth.

Mila Kang

Founder, Dum Da Kitchen

Thorranze is not just a designer, but a true brand builders. He took the time to deeply understand us, analyse our market positioning, and identify our target audience with remarkable precision. What impressed us most is the ability to think at a strategic level, shaping not just how the brand looks, but how it lives, communicates, and evolves.

Liren Bian,

Founder, Bubble T-break

Thorranze created an identity for StoryStrands that genuinely reflected who I am and what this business stands for — intelligent, considered, and distinct. The colour palette and logo gave visual form to what had only existed in my head, and for the first time I felt truly ready and confident to launch.

Jennifer Neil

Founder, Storystrands

Thorranze has been an excellent guide to help shape the brand of VIE VELO. He has both cultural sensitivity and technical capability to deliver not just what we want, but what we need, while giving us tools as well as strength to continue our mission.

Mike Sinclair

Chair, VIE VELO

Thorranze is a genuine and lovely human who support you explore your brand in both your and your audiences' eyes and guide you through the journey of harvesting sustainable growth.

Mila Kang

Founder, Dum Da Kitchen

Thorranze is not just a designer, but a true brand builders. He took the time to deeply understand us, analyse our market positioning, and identify our target audience with remarkable precision. What impressed us most is the ability to think at a strategic level, shaping not just how the brand looks, but how it lives, communicates, and evolves.

Liren Bian,

Founder, Bubble T-break

Thorranze created an identity for StoryStrands that genuinely reflected who I am and what this business stands for — intelligent, considered, and distinct. The colour palette and logo gave visual form to what had only existed in my head, and for the first time I felt truly ready and confident to launch.

Jennifer Neil

Founder, Storystrands

Now What?

“Tell me, what is it you plan to do with your one wild and precious life?”
Mary Oliver

  • Bliss is defined asa state of supreme happiness, utter joy, and complete contentment or serenity.

  • Bliss is defined as a state of supreme happiness, utter joy, and complete contentment or serenity.

bliss

bliss

eDINBURGH

11:58 AM

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